Sandra Roberts
New Zealand’s most connected publicist

As a trained journalist with 15 years experience in print in Australia and New Zealand, I branched into entertainment publicity in 1998 and have worked hard to become New Zealand’s busiest publicist.

I have maintained wonderful print contacts as well as developing new ones. I have also forged great relationships with journalists in television, radio and internet media outlets.

My success has largely been due to my ability to connect media with the subject, ie, to develop storylines and angles for

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media to work with rather than presenting a PR blurb. I think in headlines!

The artists and productions I have represented over the years are vast and eclectic, drawn to me by a common need for media exposure.
Some of the New Zealand artists I have represented include Elizabeth Marvelly, Tim Beveridge, Tina Cross, Hayley Westenra, Annabel Fay, Jason Kerrison, Janice Bateman, John Rowles, McPhail & Gadsby, Shane Cortese and Ashley Cooper. New Zealand productions have included Band Together (Christchurch earthquake concert. 140,000 attendance); Vegas – a tribute to the golden years of Vegas; Highway of Legends; the National Country Music Awards; the Raggamuffin music festival (30,000 attendance); Mission Estate Concert (30,000 attendance); New Zealand Piano Festival; and the opening of Vector Arena.

Internationals artists include AC/DC, Alice Cooper, Stevie Wonder, George Benson, Nana Mouskouri, Kenny Rogers, Sting, Rod Stewart, Def Leppard, The Manhattan Transfer, Cleo Laine, The Irish Rovers, Norah Jones, Blondie, Diana Krall, Jools Holland, Michael Parkinson, Eric Burdon, The Hollies, Stomp, Clive James, Gerry & The Pacemakers, Billy Connolly, Toni Childs, Bob Geldoff, Westlife, Silverchair and Joan Collins.

Musical theatre productions include Jersey Boys, Wicked, Miss Saigon, Cats, Anything Goes, Rent, 42nd Street, We Will Rock You, Rock of Ages, Grease, The Rocky Horror Show, Mamma Mia!, The Merchants of Bollywood, The Whale Rider.

Other productions: Swan Lake on Ice, Cinderella on Ice, The Music of Andrew Lloyd Webber, La Grand Cirque, Spirit of Ireland, Celebration Theatre Christchurch, To Dance on the Moon, Cirque Mother Africa, Rick Stein Food Odyssey, Peter Powers hypnotist, Tao Drums (Japan), Hi-5, the Stars of Buena Vista.

Thanks and I look forward to working with you - Sandra Roberts

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